So, the other day I dreamed that I was talking to a prospective client (yes I dream about Ontraport sometimes 😂) who was worried about whether or not Ontraport would really be able to replace ClickFunnels (first time you’ve heard that I’m sure LOL)…
So, I asked him exactly which pieces of CF he was most concerned about and he echoed the usual…
“I’m worried that Ontraport doesn’t have enough pretty templates”
“With ClickFunnels I can deploy a whole funnel in a couple of clicks”
“Building with CF is so easy & I’ve heard Ontraport is hard”
“I’ve heard Ontraport has a huge learning curve”
So I gave him the spiel…
“Templates don’t matter nearly as much as the Offer, the Copy & the Audience. Besides, Russell Brunson himself starts from ZERO on his live funnel builds so stop thinking the ‘right’ template is going to make or break your success. The Ontraport team has also taken an active interest in putting more templates in place. Plus, I’ll give you access to a library of templates to choose from along with all the ones we make in the future. If you really see one you’re dying to have, I’ll get the team to whip one up no problem…”
“Full funnels? Well, not really because you still have to write the emails and copy, right? But OK, I have 4 plug-&-play funnels ready to go and they even have the email templates + landing page copy 80% done for you. Check.”
“CF is easy to build pages with. But so is Ontraport. Especially if you’ve never touched either one. Plus both have live webcasts that show you how the founders approach building out the pages so I’d actually put the learning curve about on par. But is building the pages yourself really your highest & best use of time as the captain of your ship?”
But then he threw me a curveball…
“ClickFunnels has a dynamic order summary page.”
I was stumped, so I said let me get back to you and then I woke up…
But it wasn’t the first time I’d heard a similar request so I went digging through the group and sure enough, Danno Sullivan mentioned something similar way back when.
So, I started playing around with the ClickFix shortcodes to see if we could make something even cooler than the basic order summary page…
Since Ontraport conveniently let’s us pass CGI + eCommerce variables when we submit forms, it was actually much simpler than I thought it would be.
Let me show you how I did it.
First I grabbed the checkout page and went into the form settings to have it pass both the CGI & eCommerce variables by clicking the check boxes. Then I set the thank you page to the HTTPS version of my thank you page.
Then I saved all the changes and switched to my thank you page.
Over there, I dropped in the ClickFix shortcode activation snippet into the header section of the page.
Then, I set up my page using the [FromURL] shortcode to grab things from the URL query string like the item quantity, item name, item price and the first name to set up both the dynamic sentence as well as a simple dynamic summary table.
I was able to whip this up pretty quickly with 0 attention to design, but I’m sure you’ll come up with something that looks even better!
Doing this particular usecase project got me really excited about all of the other possibilities presented by the [FromURL] shortcode.
For example, I could also set it up to pull any URL parameters that get populated dynamically by Google Ads or Facebook Ads and put that into strategic parts of my landing page.
Let’s say you target men and women and a bunch of different age groups. You could theoretically set up a single page that would read those variables and put something in the page like
“If your a [FromURL gender] between the ages of [FromURL age], then you’ll want to pay close attention.”
As people click on your ads, they’ll get message variations that seem to speak directly to them:
“If your a man between the ages of 35-40, then you’ll want to pay close attention.”
We could even take this one step further and include other shortcodes like our group of conditionals to show and hide elements on the page like images so that the entire page experience changes based on the information being passed to the URL.
Think about that for a second!
That means that with a bit of creative thinking, you may be able to set up a single dynamic landing page that adapts to your visitors instead of having to make duplicates and ads that are pointing all over the place.
Do any other ideas come to mind?
I love talking about this stuff as some of you can confirm first hand so if you have any questions or feedback, don’t hesitate to make yourself heard.