Ontraport Locked Links

In today’s ClickFix, you’ll learn how our exclusive Locked Links™️ work to give you more control over how people interact with the links you share.

In basic terms, Locked Links™️ give you the opportunity to create links that you can expire or lock after:

A) A certain amount of time passes
B) A contact clicks on them a certain number of times

In a separate video, we’ll go over some potential uses cases to help get your creative juices flowing. So, let’s jump into the ClickFix dashboard and take a look at how to get started.

Once you’re on the Locked Links™️ page, the first thing you’ll want to do is to give your locked link a descriptive name. This name is strictly for your internal use, so you’ll want to name it something that’ll help you keep them organized.

For our purposes, we’ll just call this one Locked Link Demo.

Next, we’ll select the Ontraport application key that we want to use. If you haven’t set up your Ontraport Key yet, navigate to Settings > Ontraport API Keys & set one up right now because all of the ClickFix apps will ask for your key before allowing you to use them. If you need help setting up your key, please refer to the video tutorial linked on that page.

After selecting your Ontraport key, you’ll need to select the field that you’ll be using to store your locked link information inside the contact record. I’ll explain exactly what you can do with this field in a minute, but first let’s head over to Ontraport to get that set up.

Your navigation may vary depending on your Ontraport subscription, but you’ll want to look for the “Field Editor” which for us is under Contacts > Settings.

It’s up to you where you want your fields to live, but it’s probably a good idea to organize these in their own section since you’ll need to create separate fields for every locked link that you want to keep active.

I’ve gone ahead and made a “Locked Links” section and created a text field called “Locked Link Demo” but you can call yours anything you want.

While you’re there, you should also make a numeric field, which I called “Demo Counter,” but you can call it anything you want. I’ll explain what each field is used for in a moment.

Don’t forget to save the field editor and then head back over to ClickFix.

You’ll probably want to deselect and then reselect your Ontraport Application Key at this point so it refreshes the field selectors with the latest additions.

Now when we begin typing the name of the field we just created, we’ll be able to select it from the results. Do the same with counter field.

Next we need to select the destination URL that we want people to see when they click on an active link. In other words, if the link isn’t locked or restricted where should we send them.

In this case, I’ll just use the main ClickFix.io website.

After that, you’ll want to select whether this is a website or a file. The main difference is that if it is a file, then you’ll get an extra layer of protection by keeping the file extension secret.

Then, we’ll put in the URL that people should be taken to when the link is locked by the time or click options we’ll select in the next step.

In our case we’re going to send them to a MEME.

Now we’ll need to decide how we want to lock our link. At the moment we have three options.

First, we can lock the link after a certain number of days or hours. We’ll explore this deeper in the use case video, but for now just imagine using this during a flash sale where your prospects only have X days to take advantage of a discount.

Second, we can lock the link according to the number of clicks on the link. Please keep in mind that this click count is on a per contact basis. In other words, this is not what you’d use if you were trying to limit the number of global clicks to a link. Instead, this is more for ensuring that your content isn’t being shared or to limit the number of times someone accesses a piece of content.

Last, you can use a combination of both time and clicks to lock your link. Whichever condition is met first will trigger the lock and send the person to the expired link URL chosen above.

OK, so after saving you’ll get the webhook that you’ll need to activate your locked link. Go ahead and copy that, then head back over to Ontraport.

Navigate to Campaigns and then start a new campaign or choose an existing one if you prefer. I just started one from scratch. Because I’m going to add a contact here manually, all I did was add a Send a Webhook element under the default trigger.

Then I simply paste in the webhook generated by ClickFix into the first box and click Done. Now publish the campaign and you’re all set.

The last thing that’s left before you can use your locked link is to put the contacts you want to use the locked links into the campaign you just created. In most cases, that’ll probably be everyone on your list so you can just add everyone to the campaign.

However, I’ll just show you what it looks like with my test profile so you know what to expect.

As you can see, a link has now been pushed into the contact record. When we paste it into our browser, it takes us to ClickFix.io just like it’s supposed to.

But now let’s lock the link manually so you can see what happens.
To do so, all I need to do is delete the URL currently there and save the change.

Now when I visit that link, you can see that it takes me to my Locked Links™️ URL instead.

That means that now you have an easy way to keep your content from being shared without authorization, to help increase conversions by including real scarcity or any number of creative ways to use this feature to help grow your business.

Upsell Abandonment With FB Retargeting

Upsell Abandonment With FB Retargeting

https://www.youtube.com/watch?v=a15vdbCrVcA
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In today’s ClickFix, we’re going over how to set up your Upsell Abandonment with Facebook Retargeting campaign.

I’m going to assume that you’ve already connected your Facebook account to Ontraport. I you haven’t you’ll definitely want to check out the official knowledgebase article on Facebook Custom Audiences for the step by step instructions.

By the way, if you haven’t connected your Facebook account, that means you haven’t deployed our “ClickFix – Facebook Custom Audiences” campaign either! You’ll definitely want to check that out as soon as your finished with the set up here.

The idea behind the “Upsell Abandon with Facebook Retargeting campaign” is to allow you to target people who have taken one step in a funnel, but haven’t made it all the way through to the end goal. In our case, we’re looking at a snapshot of a top of the funnel or TOFU series of steps which starts with opting in for a lead magnet and then finishes with someone purchasing the self liquidating offer.

This is a very basic funnel used by many marketers to help offset their marketing costs. A prospect is normally driven to an opt-in page where they are enticed to join your list in exchange for access to some desirable piece of information or even a product which is often referred to as a lead magnet because it “attracts” people to join your list.

Immediately after opt-in, those people are then offered the chance to make a purchase, normally something under $100, sometimes called a tripwire. If the person makes the purchase, then the profit helps bring down the acquisition costs. In some cases, a great lead magnet and tripwire combination can get you the leads for free or even at a small profit.

When that happens, you’ve got yourself a “self-liquidating” offer because now you don’t have to spend any money out of pocket to grow a list of buyers who you can then market backend offers to.

The campaign we’ll look at in a second is based on this type of front-end lead generation funnel. However, you could very easily extend this all the way through a longer funnel with multiple upsells or use a different initial trigger step based on which part of the funnel you want to target. It can of course also be duplicated for each of your lead magnets or other entry points as desired.

Hopefully that will all make more sense once we’ve gone through this basic use case.

Let’s jump into Ontraport and take a look.

After clicking on the import link located in the member’s area of our website below this video, follow the steps to add the custom campaign to your Ontraport account. Once that’s done, head over to the Campaigns tab and open the one called “ClickFix – Upsell Abandon With FB Retargeting.”

At the top we see that the campaign is triggered when someone either submits a form for our lead magnet or is added to a tag that represents that same lead magnet. You don’t necessarily need both, but we like redundancy.

Be sure to change the submits form to your desired OntraForm and the tag to the one you use to tell you someone has expressed interest in that lead magnet. If you’re not using an OntraForm for your lead magnet, you’ll want to delete the “Contact submits” option and just use the tag and/or whatever other means you can tell Ontraport someone has opted-in for that specific asset.

Once your contact has opted-in, they proceed to a wait element which pauses their flow for at least 24 hours to give them a chance to have achieved the goal for this downstream. In our case, that’s purchasing our self liquidating offer.

Because we’re using a Goal element, if a purchase is made at any time during the process, the contact will automatically skip the other steps so they aren’t receiving marketing messages for something they’ve already purchased. This will give them a better customer experience and, because we’ve linked this to your Facebook custom audiences, save you marketing dollars by only showing ads to the right people.

If the contact hasn’t completed the goal by the time the wait element’s limit has been reached, they’ll be added to a special custom audience which tells Facebook to begin showing them ads for the self-liquidating offer. They’ll also get the first in a series of emails designed to convince them that if they are serious about getting the results they were after when they requested the lead magnet, getting the self-liquidating offer is the next logical step. We’ll take a closer look at the emails a bit later.

This process is repeated until the third day after opting-in for the lead magnet. At that point, we’ve included a split-test so you can see if scarcity boosts your conversion rate with a variation on the email body copy. Ontraport will then wait an additional 8 hours to see if the prospect completes the desired action. Either way, they’ll be removed from the Facebook custom audience so you can stop showing ads to them. If they purchased, a tag will be added to say that they purchased the offer so you can use that information down the road.

We’ve set the flow to run between 3-5 days depending on the time of the initial opt-in. But you can adjust those times as you see fit depending on how aggressive you want to be.

Now, let’s go take a look at those email templates we included for you.

Head over to the “Messages” page and locate the ones called “ClickFix – Upsell Abandon #1-3”. You should see 4 emails since the last one has to variations; one with scarcity and one without.

Click on the first one to open it.

This entire email series is based on the Gain > Logic > Fear sequence invented by Digital Marketer back in 2014 and it’s literally made millions for businesses all over the world selling everything from music lessons to gun oil. So, we thought it would be a great addition to your arsenal if you don’t have it already.

All you need to do is go through and change the information in brackets to match your lead magnet and the self-liquidating offer. If you’d prefer to use your own layout, feel free to copy and paste the text wherever you’d like. But, if you do, you’ll need to go back to the campaign and change the emails being used or your contacts will receive this template instead of what you really want them to get.

Once you’ve customized the email to your liking, click the Settings button. Here you’ll need to click the “Copy From HTML” button to make sure your plain text version matches the changes you just made. You do have the option of also changing the subject line of course, but if you’re going to do that I’d suggest you consider doing a split-test to make sure you’re not lowering open rates.

Speaking of open rates, if you haven’t already set up our dynamic Welcome & Whitelist Email, you’ll definitely want to do that now to help keep your emails out of the SPAM folder and give yourself the best shot at maximizing your chances of successful email marketing.

Once you’re happy with everything, click the “Save” button in the top right. Repeat the same steps for each of the 3 remaining emails and your campaign is ready to start sending profits your way.

At the beginning, I mentioned that you could use this campaign to branch out in several different ways. Take one more look at the campaign map again. Perhaps you’ll be able to see some of the possibilities now that you understand how all the pieces fit together.

Let’s take a real world example of a situation where you’re running a membership site. Depending on what you offer, not everyone will join for the same reason. That means that you’ll want to produce different lead magnets for the top of your funnel, but you can quite easily duplicate the downstream and the emails to always lead people to the same self-liquidating offer.

In fact, that’s exactly how successful membership sites like Digital Marketer Labs grew to over 10,000 members.

Top of funnel (lead magnet) offer > self-liquidating offer (tripwire) > $1 30-day trial to DM Labs (core offer).

They used a process called splintering to reach out to people in need of solutions to specific problems like how to write good blog posts, then sold them a product on how to get blog subscribers and then offered to teach them more about blogging and everything else they needed to run a successful online business in the form of a monthly membership.

So, now it’s your turn. How are you going to use this model to increase your bottom line without breaking the bank?