Ontraport’s Magical Micro Commitment Landing Pages
Hey there OntraFans!
I’m back with another quick use case video for shortcodes and enhanced Ontraport Pages.
The other day I had someone reach out to me asking whether or not it would be possible to create a mini-survey for their landing page like the one that Russell Brunson currently has on the ClickFunnels home page.
I said, “Of Course! But there’s only one catch, we have to use a drop-down instead of radio buttons since we’re still waiting on radio buttons as a field type in Ontraport.”
Now, I’ve already shown you guys how a full on survey funnel would work (I’ll link to that in the comments), but let me give you a quick glimpse of a different approach commonly referred to as the “micro-commitment” opt-in.
Just like its cousin the “2-Step” which shows a pop-up when someone clicks the button, our “micro-commitment” approach leverages the psychology of someone already having said “yes” to the “small” or “micro” step of clicking or otherwise interacting with the page so they’re more likely to continue down the path as long as they don’t meet any major resistance along the way.
“Objects in motion” and all of that…
So, rather than clicking a button, what we’re asking people is to answer an innocent question about how they found us.
You can ask anything here and obviously if you plan to use the info for tagging and/or automations you’ll want to make the question relevant or even add additional steps to this flow.
Once they make their selection, the interface changes and they’re prompted for their email.
Let me show you how this was done.
First we laid out all of the elements in the editor.
Then we added the ClickFix shortcode snippet (which is free by the way) to the header section to enable shortcodes on the page.
After that, it was a simple matter of hiding the elements we didn’t want shown at the beginning and then telling ClickFix that when someone makes a selection we want to flip what’s shown & what’s hidden with the conditional [Page//IfField] shortcode.
The last bit of custom work was with the progress bar which is just some basic HTML & CSS which I duplicated it twice. Once for the step 1 and the other to represent step 2.
It was so quick & painless, that it’s literally taken me longer to shoot the explainer video ?
If you’re interested, I’d love to share this template with you.
Unfortunately, I can’t just paste the share link in the post because of the custom code so I’d have to figure out what the easiest way to get this into your hands would be.
So, if you’re interested please let me know and we can brainstorm the simplest way to get you testing this in your own business.
Even if you don’t need this particular template, I hope you’re starting to see just how much more you can get out of Ontraport thanks to their commitment to make probably the most customizable marketing platform on the market and a little custom love ?
I’m back with another quick use case video for shortcodes and enhanced Ontraport Pages.
The other day I had someone reach out to me asking whether or not it would be possible to create a mini-survey for their landing page like the one that Russell Brunson currently has on the ClickFunnels home page.
I said, “Of Course! But there’s only one catch, we have to use a drop-down instead of radio buttons since we’re still waiting on radio buttons as a field type in Ontraport.”
Now, I’ve already shown you guys how a full on survey funnel would work (I’ll link to that in the comments), but let me give you a quick glimpse of a different approach commonly referred to as the “micro-commitment” opt-in.
Just like its cousin the “2-Step” which shows a pop-up when someone clicks the button, our “micro-commitment” approach leverages the psychology of someone already having said “yes” to the “small” or “micro” step of clicking or otherwise interacting with the page so they’re more likely to continue down the path as long as they don’t meet any major resistance along the way.
“Objects in motion” and all of that…
So, rather than clicking a button, what we’re asking people is to answer an innocent question about how they found us.
You can ask anything here and obviously if you plan to use the info for tagging and/or automations you’ll want to make the question relevant or even add additional steps to this flow.
Once they make their selection, the interface changes and they’re prompted for their email.
Let me show you how this was done.
First we laid out all of the elements in the editor.
Then we added the ClickFix shortcode snippet (which is free by the way) to the header section to enable shortcodes on the page.
After that, it was a simple matter of hiding the elements we didn’t want shown at the beginning and then telling ClickFix that when someone makes a selection we want to flip what’s shown & what’s hidden with the conditional [Page//IfField] shortcode.
The last bit of custom work was with the progress bar which is just some basic HTML & CSS which I duplicated it twice. Once for the step 1 and the other to represent step 2.
It was so quick & painless, that it’s literally taken me longer to shoot the explainer video ?
If you’re interested, I’d love to share this template with you.
Unfortunately, I can’t just paste the share link in the post because of the custom code so I’d have to figure out what the easiest way to get this into your hands would be.
So, if you’re interested please let me know and we can brainstorm the simplest way to get you testing this in your own business.
Even if you don’t need this particular template, I hope you’re starting to see just how much more you can get out of Ontraport thanks to their commitment to make probably the most customizable marketing platform on the market and a little custom love ?
settings
JOIN THE ONTRAPORT EXPERTS
settings
Grab your FREE FOR LIFE account to try the shortcode system today. Immediate access. No credit card required.
© [TheYear] ClickFix.io | Terms of Service | Privacy Policy
