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💡 ClickFix | Pay What You Want
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Case Study : INVOICING & E-COMMERCE

Part 1 : Pay What You Want

Summary : In this case study you will learn how to create a two page process so your clients can input an amount, and then we charge their card for that specific amount.

Why Use This : This approach to pricing and sales offers a unique, flexible way to engage with customers, enhancing their buying experience while providing valuable insights into their purchasing behavior.

Use Cases for "Pay What You Want":

  • Charitable Fundraising: Allows supporters to contribute amounts they're comfortable with, often leading to higher overall donations.

  • Digital Products and Services: Ideal for e-books, online courses, or digital art, where customers can pay based on perceived value.

  • Special Promotions and Events: Create buzz and customer engagement for new product launches or special events.

  • Customer Loyalty Programs: Reward loyal customers by giving them the freedom to set their price for certain products or services.

  • Market Research: Use as a tool to gauge what customers are willing to pay for new products or services.

  • Creative Projects: Artists and creators can offer their work on a pay-what-you-want basis, broadening their audience reach.

  • Software and Apps: Particularly for indie developers, this model can attract users who may later support through donations or higher payments.

  • Subscription Services: Offer introductory or special period subscriptions where users choose their price, potentially leading to longer-term subscriptions.

  • Limited Time Offers: Create a sense of urgency and exclusivity by offering products for a limited time under this pricing model.

  • Feedback and Engagement: Encourage customer feedback by allowing them to set the price based on their satisfaction or experience with the product or service.

This part of the case study demonstrates how "Pay What You Want" can be a strategic tool for various business scenarios, offering a blend of customer empowerment and business innovation.

1. Create a new Price Contact Field : How much would you like to pay?

2. Create a new Dropdown Contact FIeld : “Pay What You Want Status” with three values
    1. Processing
    2. Success
    3. Failure

3. Create a New Page “#PayWhatYouWant #Checkout”
    1. Fields
        1. Email
        2. Credit Card
        3. How much would you like to pay?

    2. Order Form
        1. New $0 Product - “Card Validation”
        2.  Hidden Dropdown Field, set Pay What You Want Status to Processing

4. Create a new page “#PayWhatYouWant #ThankYou
    1. Three Blocks
        1. “Your Payment Is Being Processed, do not refresh or exit this page”
            1. Show if Pay What You Want Status is Processing
            2. Add shortcode ShowAfter and Redirect to the same page after three seconds
        2. “Success, thank you for your payment”
            1. Show if Pay What You Want Status is Success
        3. “Payment failed, please try again”
            1. Show if Pay What You Want Status is Failure
            2. Credit Card form to update the card
            3. Hidden prefilled Unique ID field
            4. Hidden Dropdown Field, set Pay What You Want Status to Processing
            5. Check the boxes for “automations have run” in form settings
        4. Show an Error Message if Hidden Pay What You Want Status is Empty

5. Create a new automation #PayWhatYouWant
        1. Trigger : #PayWhatYouWant #Checkout
        2. Send webhook to actually charge the amount, with new product “Pay What You Want”
             1. A ClickFix Token will need to be created with the correct permission
             2. Or you can use Ontraport's API to charge the transaction
        3. Shift dropdown status based on success or failure
        4. After failure, new goal : #PayWhatYouWant #ThankYou is submitted
             1. Go To Charge Webhook Again
        5. After Success, exit
What's Inside
  1. One Automation
    1. #PayWhatYouWant #Checkout
  2. Two Pages
    1. #PayWhatYouWant #Checkout
    2. #PayWhatYouWant #ThankYou
  3. Two Fields
ClickFix Features
  1. Log Transaction Overview Documentation (➰Essential Plan)
    1. Alternative : Ontraport API
  2. Conditional Display Overview (🆓 Free Plan)
    1. Alternative : Custom Javascript
What You Must Do
  1. Edit the webhook within the automation to enter YOUR ClickFix Token (or use Ontraport API )
    (Note that post data is webhook elements gets corrupted by Ontraport during import, see notes within the automation for the proper format)
  2. Add products to the different payment forms
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If you need help to implement this into your account or you need more information, hit "Consult an Expert" down there, send your request and we'll take it from there.
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Landon Ray
Ontraport CEO

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