Summary : In this case study you will learn how to create a two page process so your clients can input an amount, and then we charge their card for that specific amount.

Why Use This : This approach to pricing and sales offers a unique, flexible way to engage with customers, enhancing their buying experience while providing valuable insights into their purchasing behavior.

Use Cases for "Pay What You Want":

• Charitable Fundraising: Allows supporters to contribute amounts they're comfortable with, often leading to higher overall donations.

• Digital Products and Services: Ideal for e-books, online courses, or digital art, where customers can pay based on perceived value.

• Special Promotions and Events: Create buzz and customer engagement for new product launches or special events.

• Customer Loyalty Programs: Reward loyal customers by giving them the freedom to set their price for certain products or services.

• Market Research: Use as a tool to gauge what customers are willing to pay for new products or services.

• Creative Projects: Artists and creators can offer their work on a pay-what-you-want basis, broadening their audience reach.

• Software and Apps: Particularly for indie developers, this model can attract users who may later support through donations or higher payments.

• Subscription Services: Offer introductory or special period subscriptions where users choose their price, potentially leading to longer-term subscriptions.

• Limited Time Offers: Create a sense of urgency and exclusivity by offering products for a limited time under this pricing model.

• Feedback and Engagement: Encourage customer feedback by allowing them to set the price based on their satisfaction or experience with the product or service.

This part of the case study demonstrates how "Pay What You Want" can be a strategic tool for various business scenarios, offering a blend of customer empowerment and business innovation.